Communication Studies (B.A.)

Subject Matter

In the information society, the mass media is omnipresent. Communication Studies investigates its structures, functions, and effects in the capacity of an empirical social science. This means that it studies the mass media, journalists, their messages, and the recipients of these messages by means of the instruments of empirical social research. Content analysis, experiments, and interviews, for instance, are among these instruments.

Communication scientists also analyze the economic and legal structure of media institutions as well as the role and status of journalists in society. Further focal points of research are: Media and communication history, new/online media, media use, non-verbal communication, public opinion, political and international communication, the theory and practice of public relations and of journalism.

Information

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