Media Management (M.A.)

The most important facts at a glance:



Master of Arts (M.A.)

Standard period of studies:

4 semesters


Winter semester

Admission restrictions:

Restricted in every semester


You find information on the application procedure for international students here.

Applicants with foreign certificates:Language of instruction: German
Required language certificate: DSH-3 or TestDaF 4 x TDN 5

Winter semester: April 1 - May 15

Required Bachelor's degree:

Economics (B.Sc.)

Communication (B.A.) in combination with the minor subject Economics (B.A.)


Department of Communication


Faculty 02: Social Sciences, Media and Sports


The accreditation of study programmes for Bachelor and Master Degrees constitutes as a precondition for the granting of state approval.

Subject Matter

The goal of the Master's program Media Management is to qualify students as future managers in media corporations and media-related institutions or for an academic career in media business research and teaching. Our students familiarize themselves with the main features of the media, its markets and its management through courses such as Media Business and Media Markets, Media Marketing and Media Controlling, as well as a journalistic seminar and other media-related elective subjects. In addition, students study the basics of economics. The course places emphasis on project-related work, the presentation of independently developed results, and the ability to work in teams. An obligatory internship in a media organization and an optional semester abroad round off the program. The Master's program in Media Management combines both theory and practice in a way that is quite unique for German universities.

Master entrance requirements

You can find information about the entrance requirements on the corresponding German website:
Medienmanagement (M.A.)



The International Office offers counselling for international students about the application process and general information.

The Student Counselling Office offers specific information on the subject (List available in German only).

The Student representatives give information from a student perspective (List available in German only).