Media Management (M.A.)

The most important facts at a glance:



Master of Arts (M.A.)

Standard period of studies:

4 Semester


winter semester

Admission restrictions:



You find information on the application procedure for international students here.


Winter semester: April 1 - May 15

Required Bachelor's degree:

Communication Studies (B.A.)

Economics (B.Sc.)


Media Management Mainz


Faculty 02: Social Sciences, Media and Sports


The accreditation of study programmes for Bachelor and Master Degrees constitutes as a precondition for the granting of state approval.

Subject Matter

The goal of the Master's program Media Management is to qualify students as future managers in media corporations and media-related institutions or for an academic career in media business research and teaching. Our students familiarize themselves with the main features of the media, its markets and its management through courses such as Media Business and Media Markets, Media Marketing and Media Controlling, as well as a journalistic seminar and other media-related elective subjects. In addition, students study the basics of economics. The course places emphasis on project-related work, the presentation of independently developed results, and the ability to work in teams. An obligatory internship in a media organization and an optional semester abroad round off the program. The Master's program in Media Management combines both theory and practice in a way that is quite unique for German universities.

Master entrance requirements

Proof of a Bachelor's degree in Communication Studies, Communication Sciences, Media Management or an equivalent final degree from a university in Germany or abroad. Within these, a minimum of 90 credit points must be in Communication Studies, and a minimum of 12 credit points of study and examination qualifications must be in methodology. If the Bachelor's diploma is not yet available, a minimum of 60 credit points in Communication Studies must be verified before the application deadline. Admission is granted on the condition that a Bachelor's diploma is submitted within the first semester of the Master's degree program which fully demonstrates the required 90 credit points in Communication Studies. The 12 credit points in methodology must be verified before the application deadline.

Proof of relevant professional training completed or specialized internships that go beyond obligatory internships in relevant professional fields or proof of a minimum of two years of relevant work experience in a qualified position, if such experience has been gained or completed.

Proof of excellent performance if available (special research sponsorships, distinctions and awards, publications and lectures, etc. and/or proven specialist knowledge of methods beyond the 18 credit point level).

In addition, the Chairperson of the Examination Committee for the Media Management degree program may schedule a qualifying interview. The date of the interview will be announced 3 months before the application deadline. It is assumed that students have sufficient active and passive knowledge of the English language to read specialist literature in English and participate in courses taught in English. Proof is not required.

Proof of proficiency in German measured by the German Language Proficiency Examination for Admission to Higher Education for Foreign Applicants (DSH) or the TestDaF is required for applicants, who either did not obtain their university entrance qualification at a German-speaking institution or were awarded their degree in a program not taught in German. The applicant must prove their language proficiency is at DSH Level 3 or TestDaF Level 4 x TDN 5.


The International Office offers counselling for international students about the application process and general information.

The Student Counselling Office offers specific information on the subject (List available in German only).

The Student representatives give information from a student perspective (List available in German only).