Media Management (M.A.)

The most important facts at a glance:


Master of Arts (M.A.)

Standard period of studies:

4 semesters


Winter semester

Admission restrictions:

Restricted in every semester


You find information on the application procedure for international students here.

Applicants with foreign certificates:Language of instruction: German
Required language certificate: DSH-3 or TestDaF 4 x TDN 5

Winter semester: April 1 - May 15

Required Bachelor's degree:

Economics (B.Sc.)

Communication (B.A.) in combination with the minor subject Economics (B.A.)


Department of Communication


Faculty 02: Social Sciences, Media and Sports


The accreditation of study programmes for Bachelor and Master Degrees constitutes as a precondition for the granting of state approval.

Subject Matter

The goal of the Master's program Media Management is to qualify students as future managers in media corporations and media-related institutions or for an academic career in media business research and teaching. Our students familiarize themselves with the main features of the media, its markets and its management through courses such as Media Business and Media Markets, Media Marketing and Media Controlling, as well as a journalistic seminar and other media-related elective subjects. In addition, students study the basics of economics. The course places emphasis on project-related work, the presentation of independently developed results, and the ability to work in teams. An obligatory internship in a media organization and an optional semester abroad round off the program. The Master's program in Media Management combines both theory and practice in a way that is quite unique for German universities.

Master entrance requirements

Applicants need a bachelor’s degree or a similar degree from a German or foreign higher education institution. 140 credits in this degree should come from subjects related to economics, communication or media studies. However, at least 60 should come from economics alone. Additionally, at least twelve of those 140 credits should be earned in courses on empirical methodology, including statistics.  Please note that the Department of Communication does not offer any preparatory courses on these topics and students will not be able to catch up on any missing statistics knowledge during the first semester. Applicants must be able to prove that they have obtained these credits in (empirical) methodology (including statistics) before the application deadline.

If the bachelor's degree has not yet been completed by the time of application, the applicant must provide proof of two third of the required subject-specific credit points by the end of the application deadline, including - however - the previously mentioned 12 credits in (empirical) methodology (including statistics), before the application deadline.

We expect applicants to have a very good active and passive knowledge of English that enables them to read specialist literature and participate in courses taught in English (no proof required).

Proof of proficiency in the German language to the level of the "German Language Proficiency Examination for Admission to Higher Education for Foreign Applicants (DSH)" is required for applicants, who either did not obtain their university entrance qualification at a German institution or whose degree was not from a degree program taught in German.

Selection Criteria

Your grade for the selection process will be calculated as follows:

  • average grade of the previous program of study (at least 135 credits)
    minus (if applicable)
  • 0.25 for a completed vocational training in a relevant field
  • 0.50 for at least two years of working in a qualified/trained position in a relevant field


The International Office offers counselling for international students about the application process and general information.

The Academic Advisory Office offers specific information on the subject (List available in German only).

The Student representatives give information from a student perspective (List available in German only).